Brave announced new browser features on Tuesday. De-AMP will automatically navigate through the pages rendered in. Google’s Accelerated Mobile Pages framework Instead, direct the user directly to the original website. “If possible, De-AMP will rewrite the links and URLs to prevent users from completely accessing the AMP page,” Brave said. Said in a blog post.. “If that’s not possible, Brave monitors the page being fetched and redirects the user from the AMP page before the page is rendered so that the AMP / Google code isn’t loaded and executed. “

Brave assembled De-AMP as a privacy feature and didn’t elaborate on its stance on Google’s version of the web. “In reality, AMP is harmful to users and the entire web,” Brave’s blog post says, AMP gives Google more knowledge about user browsing habits, confusing users, and more than regular web pages. I mentioned before explaining that it can be slow. He also warned that the next version of AMP (formerly known as AMP 2.0) would be even worse.

Brave’s stance is particularly strong, but the trend towards AMP has increased over the last few years.Google was originally I created a framework To simplify and speed up mobile websites, AMP is currently managed by a group of open source contributors.It was Controversial from the beginning And it smelled like Google trying to get more control over the web. Over time, more companies and users have become concerned about their control, and have been plagued by the idea that Google prioritizes AMP pages in search results. In addition, the rest of the internet has finally found a way to create a great mobile site. This made AMP (and similar projects like Facebook Instant Articles) less important.

Number of Popular apps When Browser extension Allows users to easily skip AMP pages, and in recent years publishers ( The Verge The parent company Vox Media) has stopped using it altogether. AMP is even part of the antitrust battle against Google. Alleged proceedings That AMP helped centralize Google’s power as an ad exchange, and Google slowed down the loading of non-AMP ads.

Still, no one has chased AMP as hard as Brave. De-AMP is a little reminiscent Mozilla’s Facebook container extension, It was created in 2018 as a way to prevent Firefox users from tracking Facebook across the web. This is an expression of values ​​in the form of new features. Google has also been the target of Brave for years. Brave has published a blog post complaining about Google’s privacy features, Build your own search engine..Brave has been himself for a long time Privacy-first browserTherefore, Google is the logical villain of choice.

Of course, in all Brave’s bravery and development, Chrome still dominates, accounting for only a small part of the browser market. So no matter how much the internet opposes it, AMP won’t die until Google kills it.